NEXTSTEP Commerce Leadership Gains Insights at AD's 2024 Ecommerce Summit

NEXTSTEP Commerce was well-represented at the 2024 AD Ecommerce and Marketing Summit, where CEO Rob Skyler and Commercial Leader Paul Gulbin joined industry professionals under the thought-provoking theme “BE DIFFERENT.” Their attendance reflected the company’s ongoing commitment to staying informed about digital commerce trends.

The NEXTSTEP executives particularly focused on two specialized sessions during the event. They participated in “AD Member PIM & AD eContent Uncovered: A workshop for Digital Product Content Success,” led by Kim Connor, Director of Product Content Management at AD. This session provided valuable perspectives on digital product content strategies that NEXTSTEP is a part of.

Skyler and Gulbin also attended “The Evolution of Digital Product Content: Automation, AI, and Beyond” panel discussion, moderated by Kim Connor and featuring insights from Kelly Porecca, Senior Director of eCommerce Solutions at AD. The discussion explored emerging technologies that are transforming how product content is created, managed, and distributed across digital channels.

The summit offered NEXTSTEP Commerce leadership a valuable opportunity to deepen their understanding of evolving eCommerce trends and best practices that will inform the ongoing development of the NXT-Cloud® GPO Commerce Platform. We are proud that AD is both a valued customer and trusted partner in our mission to deliver innovative digital commerce solutions to the market.